Content engine · for marketing
Content that
never stops.
- Agents research what your buyers care about, every day.
- Content in your voice, for every channel you use.
- Your team approves. The engine publishes.
Torque · AI enablement partner for B2B marketing and sales
We implement AI in your marketing and sales.
Make more money. Stop losing the money you're losing today.
Get the highlights.
Most companies know they need AI. Very few have it working.
- Leads go cold before anyone answers.
- Content stalls when the team gets busy.
- Tools get bought. Nobody uses them.
- The board keeps asking for the AI plan.
Pipeline engine · for sales
No more
lost leads.
- Finds the companies that fit your ideal customer.
- Opens every conversation with something useful, not a pitch.
- Follows up in minutes, so no lead goes cold, and hands the warm ones to sales.
Content that
AI Training · GRIP
Leaders who understand it.
Teams who use it.
- GRIP Executive: one to one for the CEO, CMO and head of sales. Understand AI well enough to lead on it.
- GRIP Manager and GRIP Team: built for your business, so your people use AI on their real work.
- GRIP Partner: keeps you ahead as AI changes, with answers to the questions your team will ask.
Where are you now?
Five stages. Pick yours.
- 01
Parked
No AI in your funnel.
- 02
Idling
Tools in use, no traction.
- 03
Moving
Working in one or two places.
- 04
Accelerating
A system that holds, and grows.
- 05
Full speed
The system carries the load. Your people steer.
Moving. AI works in one or two places. A discovery call shows where to scale it next.
Book a discovery callHow it works
Three steps.
- 1
Discovery call
We find out where AI can make and save your company money. Free.
- 2
Surface Audit
A clear roadmap: what to fix first, in a world full of AI noise.
- 3
Done for you
We build it, run it and keep improving it as AI moves. You own it.
Founder, Torque
Rich Loen.
- 15+years in marketing
- 3×CMO
- 100+keynotes and talks
- 1,000+AI-generated videos, Unreal Personas
Nike and Jordan Brand, then Philips. M.Sc. International Marketing, King's College London. Author of LEVERAGE, the newsletter on AI for marketing and sales, and host of the LEVERAGE podcast.
Speaking
Have Rich speak to your team.
Your team leaves knowing what matters in AI, what to ignore, and what to do next.
Leadership sessions, keynotes and workshops. On site or remote.
Free
Stay ahead of AI.
What changed, and what it means for your marketing and sales.
LEVERAGE
- No. 11OpenAI needed outsiders to explain its agents
- No. 10Google lost the case and kept the business
- No. 9Someone sold Anthropic access they did not have
- No. 8Would you let Apple listen to your whole day?
- No. 7Why most AI training fails
- No. 6Meta shipped 220% more and broke more
LEVERAGE
Follow the founder
No more lost leads. Content that never stops. An answer for the board.
Questions?
Answers.
What does Torque do?
We implement AI in your marketing and sales. We work out what to build, we build it and run it for you, and we train your people if you want them to run it themselves.
Who is this for?
B2B companies whose marketing and sales teams need more pipeline and more content. Marketing and sales only: not finance, HR or operations.
How is this different from an agency?
An agency delivers and leaves. We build it, run it for you and keep it current as AI changes. If you want your team to learn it too, we train them.
Do we need a technical team?
No. We build and run it for you. Training is there if you want your team to go further.
What do we own?
Everything we build, on your own accounts. You're never locked in.
AI changes every few months. Won't it be out of date?
Not if someone keeps it current. We test each new model on your setup and move you over when it works better.
Contact
Rather write first?
Tell us what you want to fix. Rich replies personally.
Prefer to talk? Book a discovery call.